Bailey of Hollywood Case Study

Bailey of Hollywood

Overview

Originally created to cater to Western and West Coast markets, Bailey of Hollywood has risen to national prominence as a leading brand in the market for luxurious and stylish headwear. Exposure has managed communications on the brand for over eight years.

Product Placement

As a centerpiece of Exposure’s communications strategy for Bailey, seeding has resulted in product placement on celebrities such as Madonna, Jared Leto and Justin Beiber.

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