Bailey of Hollywood Case Study
Bailey of Hollywood

Bailey of Hollywood

Overview

Originally created to cater to Western and West Coast markets, Bailey of Hollywood has risen to national prominence as a leading brand in the market for luxurious and stylish headwear. Exposure has managed communications on the brand for over eight years.

Bailey of Hollywood overview

Product Placement

As a centerpiece of Exposure’s communications strategy for Bailey, seeding has resulted in product placement on celebrities such as Madonna, Jared Leto and Justin Beiber.

Bailey of Hollywood product placement

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