For over a decade Exposure and Casio have collaborated to build G-Shock to its global status, championing a brand platform of ‘Absolute Toughness’. As the brand and product has evolved, so has our relationship with Casio, with Exposure ideating and executing a multitude of brand campaigns.
Exposure helped Casio celebrate 25 years of G-Shock with an exclusive NYC event featuring a performance by Kanye West.
G-Shock x Nigel Sylvester
To promote the launch of a collaborative watch with BMX rider Nigel Sylvester we produced and syndicated the short film ‘1987’.
The Descent Part I
Commissioned by CASIO G-Shock to launch the GDF-100 watch, ‘The Descent’ film explores the relationship between man, nature and technology through world-renowned wingsuit pilots Reiner Ebert and Ludo Woerth.
The Descent Part II
Part II took us into the American West as we followed freeride mountain bikers Cam Zink and Kyle Strait in the dust and heat of Utah while showcasing the product’s GPS and twin sensor compass features.
Briefed by Casio to create a content around the Gravitymaster Aviator Timepiece concept and design, Exposure responded with a product display high above the desert of New Mexico.
To launch the G-Shock GRAVITYMASTER GPW-1000 we partnered with photographer Klaus Thymann and briefed him to circumnavigate the globe documenting extreme environments in remote locations. See full case study here.
To properly contextualize G-Shock’s fashion-forward feminine line within the market, we activated fashion week partnerships with the designers Nicholas K, Charles Harbison, and Timo Weiland.
Fashion week collaborations with Todd Snyder and Robert Gellar were utilized to build awareness for G-Shock’s luxury line within fashion world’s inner circle.