Coca-Cola case study
Coca-Cola

Coca-Cola

Overview

Exposure has worked with Coca-Cola for over a decade on brand initiatives designed to amplify licensing initiatives and drive brand storytelling.

Coca-Cola case study overview

Coca-Cola 100

To commemorate 100 years of the Coca-Cola bottle Exposure produced a commemorative art exhibition at The High Museum in Atlanta. We managed celebrity, national media, and VIP event attendance and coordinated visits by 30 global media markets.

Coke x OPI

To amplify Coca-Cola’s collaboration with OPI Exposure built a pop-up nail salon hosting appointments with media, influencers and contest-winning consumers.

Pinterest

In an ongoing digital initiative Exposure selects relevant social influencers to create and distribute original brand content using seeded archival Coca-Cola products. Collaborators to date include Alex Evjen, Kim Stoegbauer, Casey Keasler and Daniel B. Hunley.

Coca-Cola Pinterest

Licensing

Exposure has worked with Coca-Cola to amplify apparel licensing collaborations with DRx Romanelli, Nigo Goldeneye, Jack Spade, UNIQLO, Marc Jacobs, and Dolce & Gabbana.

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