Chuck II

Chuck II

Overview

To launch the Converse Chuck II sneaker Exposure designed and produced a global media launch in Boston and influencer events in New York, London
and Shanghai.

Reveal

Exposure designed an immersive product launch that allowed global media to get their hands (and feet) on the Chuck II.

Events

Responding to the campaign line ‘Ready for More’ influencer events invited the audience to express themselves in an interactive paint fight that revealed murals by artist Parra.

Packaging

We designed premium matte black boxes with Lunarlon cushion casing that were used to seed Chuck IIs within the influencer community.

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