Chuck II

Chuck II


To launch the Converse Chuck II sneaker Exposure designed and produced a global media launch in Boston and influencer events in New York, London
and Shanghai.


Exposure designed an immersive product launch that allowed global media to get their hands (and feet) on the Chuck II.


Responding to the campaign line ‘Ready for More’ influencer events invited the audience to express themselves in an interactive paint fight that revealed murals by artist Parra.


We designed premium matte black boxes with Lunarlon cushion casing that were used to seed Chuck IIs within the influencer community.