When Beyoncé called for ‘Cuervo No Chaser’ in the lyrics of Formation she anointed Jose Cuervo as the new vanguard of tequila cool. Exposure was briefed to build social currency around this unique cultural moment.
To fuel the conversation online we produced ‘Cuervo No Chaser’ swag that we seeded with social influencers who happily rocked the look and shared a ‘Cuervo No Chaser’ attitude with their followers.
For Cinco De Mayo the ‘Cuervo No Chaser’ attitude was translated into a brand experience that rebelled against Cinco stereotypes. In partnership with Afropunk we threw the ultimate Cinco party with a headline performance by SZA livestreamed to take the ‘Cuervo No Chaser’ lifestyle to a global audience.