Hangar 1 Fog Point vodka has been created to raise awareness around water conservancy. Fog Point vodka is made using water taken from fog catchers, environmentally friendly structures that condense San Francisco’s iconic fog to create a sustainable water source.
Exposure wrote and produced a series of films, directed by Antony Crook, to tell the complex story of the product from the perspectives of the collaborators involved in the project. The films were leveraged to create a wave of earned media coverage in print, broadcast and digital channels.
The Fog Catcher