House of Marley produces exquisite audio devices that channel the legacy of the late, great Robert Nesta Marley. We were honoured to be invited to contribute to a campaign promoting the ‘Get Together’ portable speaker. Answering a brief that called for cinematic expressions showing how music connects a community, we travelled to Kingston, Jamaica, to document the original soundsystem culture that unites the dance.
Shooting on Super-8 stock, director Wonford St.James captured a uniquely honest portrait of Jah Love DJ Albert ‘iLawi Malawi’ Johnson as he prepared his yard for a dance, original sound system style. Film content was syndicated through online media with stills from the shoot running in print and social media.