KLM NYC Pop-up
KLM

KLM

Overview

Exposure created an experiential space for KLM Airlines in New York designed to engage consumers, drive brand awareness and communicate the KLM story.

KLM Airlines - NYC pop up

Space

A sculptural plane installation served as the venue centerpiece surrounded by KLM brand education and product, Dutch food specials and Heineken happy hours. Dutch DJs provided a soundtrack into the night as the space evolved into events for KLM staff, key trade publications and VIP airline partners.

Artwork

Dutch illustrator Merijn Hos created promotional artwork and hosted a live studio creating KLM-inspired artwork with visiting guests.

Results

5500Consumer Attendees

2700Contest Entries

95MMedia Impressions

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