Kuho

Overview

KUHO is a contemporary Korean womenswear brand owned by the Samsung Fashion Group. Exposure were briefed to launch the brand in the American market. In response we designed a launch strategy that delivered brand content, fashion week activation, influencer relations and press coverage that succesfully introduced the brand the US market and helped opened key retail doors. Creative direction reflected the architectural inspiration of the season through campaign imagery captured by Ilaria Orsini and styled by Alex Harrington.

Film

Spring/Summer 2017

Coverage

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