Noah is a menswear brand founded by Brendon Babenzien, former Creative Director of streetwear label SUPREME. To launch the brand we worked with the Noah team to create a month long brand installation at the Exposure concept space, The Supermarket.
The central element of the installation was the ‘Noah Bowl’ - a skate bowl hand built by the Noah network with support from Cons. The Noah Bowl sparked energy in the downtown skate community that is central to Noah’s brand philosophy.
Babenzien programmed the space, incorporating skate sessions, dance parties, book readings, media appointments and a week long retail activation in partnership with the UNION store.