Boodles Independence Day

Overview

To cut through a cluttered media landscape around this 
years July 4th celebrations, Exposure created 
a tongue-in-cheek campaign inviting the US to 
“rejoin” Britain and “Make America Britain Again.”

Print Campaign

Reflecting on a tough election year, we collaborated with renowned British illustrator Anthony Burrill 
to create a set of propaganda posters encouraging Americans to make amends.

Social

The campaign rolled out on social with Burrill’s iconic image supported by video, new tongue-in-cheek messaging, and a sweepstakes to win a trip to London.

Results

229m PR impressions
Close