Reserva de la Familia case study

Reserva de la Familia


Reserva de la Familia is the private reserve of the famed Cuervo family estate. The brand celebrates a union of tequila and fine art with each annual addition housed in a box decorated by a famed artist. Exposure manages brand communications and experience for the brand.

Galeria de la Familia

Reserva de la Familia celebrated the artwork of past their bottles with a gallery-style event at Exposure’s concept space The Supermarket, featuring a live mural painting by rising Mexican artist Eddie Perrote.

Rolling Stones Tour Pick

Reserva de la Familia celebrated the infamous 1972 Rolling Stones ‘Tequila Tour’ with a limited edition bottling. Exposure launched the product with an event at Electric Lady Studios (at which the Stones recorded Some Girls in the ‘70s), featuring a storytelling session with tour photographer Bob Gruen and tour publicist Carol Klenfner.

Dale Talde

We partnered with Mexican chefs Alex Stupak (of Empellon Cocina) and Dale Talde (of Talde Brooklyn) to create original Reserva-infused recipes and cocktails, presented at two media dinners.

Cigarros de Cuervo

Exposure held a series of trade-targeted local tasting events featuring bespoke cigars infused with Cuervo estate agave.