Santera

Overview

Working in partnership with the brand founders, Exposure created a brand marketing campaign to launch Santera Tequila to market. We built a strategic brand position, visual identity, digital platform and launch campaign around the mystical female spirit ‘Santera’.

Identity

We designed a brand identity that was applied across packaging, print, film and digital assets.

Brand Film

Website

We designed and developed the Santera digital space as a rich interactive experience driven by film content supported with product information.

Launch

Santera Tequila was nationally introduced with a launch event at The Box on New York City’s Lower East Side.

Cocktail Book

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