Working in partnership with the brand founders, Exposure created a brand marketing campaign to launch Santera Tequila to market. We built a strategic brand position, visual identity, digital platform and launch campaign around the mystical female spirit ‘Santera’.
We designed a brand identity that was applied across packaging, print, film and digital assets.
We designed and developed the Santera digital space as a rich interactive experience driven by film content supported with product information.
Santera Tequila was nationally introduced with a launch event at The Box on New York City’s Lower East Side.