Badoo

Badoo

Overview

Exposure launched the social media network Badoo in the US via a campaign that offered single New Yorkers a shot at a pepped-up, media-enhanced profile picture that would super size their quest to meet new people.

Casting

We shared an open casting call for a three-day shoot with NYC’s top photographers generating immediate coverage and engagement. Photos of thousands of New Yorkers were uploaded on-site, populating the Badoo website in real-time.

Billboards

Through a social voting mechanic, we offered a chosen few consumers the opportunity to see their profile picture upgraded to billboard and out of home media.

Results

305M Media Impressions
100 Coverage Stories
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