Timezone

Overview

To launch the G-Shock Gravity Master GW-1000 – a watch that uses GPS technology to adjust itself to global timezones – Exposure partnered with photographer Klaus Thymann to create original brand content.

Photography

Exposure briefed Thymann to circumnavigate the globe crossing each of the world’s timezones to document extreme environments in remote locations.

Film

The expedition was captured in an original brand film that served as the hero asset for media outreach.

Results

25M Media Impressions
35 Media Stories
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