115 Spring Street is the home of Adidas Originals in New York City. Exposure was briefed to inject a seam of culture within the retail environment that would connect with the local community of New York creators. In response we created a gallery space showcasing the work of emerging New York artists through a curated program of residencies, exhibitions and installations. Artists are selected to connect with brand themes on a conceptual level.
115 Spring Street opened with an exhibition of work by Signe Pierce whose electric palette of colors provided the perfect allegory to the Gazelle product story. Pierce photographed the surrounding SoHo neighborhood in her trademarked neon tinted, strobe-lit dream world. Photos were displayed alongside neon creations and a one off Gazelle sneaker installation. Hand numbered collectable zines featured the artist’s original artwork.
For the month of November 2016 Exposure curated a group exhibition of six young New York photographers. Each photographer was briefed to capture a story that focuses on the city as a creative force while showcasing their approach to the subject in their individual styles. Each of the photographers was selected from a variety of backgrounds spanning fashion, editorial, fine art, street style, studio portraiture and documentary.
Gary Lockwood - also known as Freehand Profit - came to prominence as an artist with a lifelong passion for hip-hop, graffiti, and sneakers. In the search for new materials he conceived a project creating gas masks from deconstructed shoes. Since the project’s inception, Lockwood has created over 100 pieces using sneakers as the source material. 'Sneakerheads' showcases a collection of work from Lockwood’s expansive practice to celebrate hop-hop culture and traditional maskmaking.