Coca-Cola case study



Exposure has worked with Coca-Cola for over a decade on brand initiatives designed to amplify licensing initiatives and drive brand storytelling.

Coca-Cola 100

To commemorate 100 years of the Coca-Cola bottle Exposure produced a commemorative art exhibition at The High Museum in Atlanta. We managed celebrity, national media, and VIP event attendance and coordinated visits by 30 global media markets.

Coke x OPI

To amplify Coca-Cola’s collaboration with OPI Exposure built a pop-up nail salon hosting appointments with media, influencers and contest-winning consumers.


In an ongoing digital initiative Exposure selects relevant social influencers to create and distribute original brand content using seeded archival Coca-Cola products. Collaborators to date include Alex Evjen, Kim Stoegbauer, Casey Keasler and Daniel B. Hunley.