Briefed to create a brand awareness campaign for Kangol we created an online destination for independent global music and content called Radio Kangol.
The Radio Kangol website presents 60 hours of free music from 10 independent labels. The store page section presents key Kangol products for sale alongside vinyl from each label.
Jamaica-based reggae label Rockers International collaborated on a bucket hat for launch sold exclusively through the Radio Kangol store and gifted to key media.
We launched Radio Kangol with a media event in Exposure’s concept space, The Supermarket. DJs included Isis Swaby (Rockers International), Tom Noble (PPU) and LGK (Golf Channel).