Sonos wanted to turn up the volume around the launch of Sonos One, its first speaker with integrated voice activation. It was the brand’s biggest product launch to date, bringing more than 100 global lifestyle and tech media to explore Exposure's multi-dimensional creative activation experience.
Custom built listening rooms showcased the voice activation of the Sonos One, with tightly curated propping and storytelling specific to artists featured in the brand's product campaign, including Solange and David Bowie.
A specially built installation, designed to reference audio spectrograms, presented attending guests an opportunity to get up close and hear the product for the first time after the on stage reveal.
Stage and set design for the globally live-streamed presentation was conceived to further present a creative expression of the home to complete the creative direction for the experience.